Yuengling Is Coming to Wisconsin
Yuengling is officially heading to Wisconsin in early 2026—and yes, the hype is real. Draft beer will start flowing in bars and restaurants on Monday, January 26, with packaged beer rolling into retail shelves in early March.
This long-awaited arrival brings the iconic portfolio of Yuengling, including its flagship Traditional Lager, to the Badger State. As America’s oldest brewery, Yuengling’s expansion marks a major moment for Wisconsin beer fans who’ve been asking (loudly) for this for years.
The story of Yuengling is the story of the American spirit—a tale of shared dreams, individual tenacity, and an unwavering dedication to quality. Like many American stories, it begins with the dreams of a young immigrant seeking opportunity and grows from the strength and determination of one family committed to building a legacy in a new country. That story began when David G. Yuengling arrived from Wuerttemberg, Germany, and settled in the coal-mining town of Pottsville, Pennsylvania, where America’s Oldest Brewery was born.
Bottom line: Wisconsin, your beer menus and coolers are about to get a historic upgrade.
Berens Old Fashioned Brandy
Naming a brandy after yourself is egotistical. That’s why I named Berens Old Fashioned Brand after my Grandpa Bob. I can’t help it we got the same last name. Grandpa Bob is the most Wisconsin guy I ever met, and this is the most Wisconsin brandy we could make. Pairs well with cheese, fishing, weddings, funerals, deer camp, and of course, old fashioneds. Before you sip, cheers it to the sky. Grandpa Bob’s up there in heaven cheersing back…and waiting for his cut. Make Grandpa proud, make it a Berens.
https://berensoldfashionedbrandy.com/
PRESS Premium Hard Seltzer
PRESS was founded in 2015 by Midwestern mother of two, Amy Walberg, when she couldn’t find a premium alcohol seltzer on the market. She experimented in her kitchen which eventually led to creating the brand’s first flavor, Pomegranate Ginger.
She pioneered the alcohol seltzer category and created an elevated seltzer experience that appeals to discerning consumers through unique flavor combinations.
Sam Adams Beers for Cheers Variety Pack
Bring the Cheers to the party this season with the Sam Adams Beers for Cheers holiday variety pack. Filled with a flavorful and intriguing mix of winter beer styles it’s perfect for the holiday office or family get together.
BEERS FOR CHEERS 2023 BEER LINEUP
BOSTON LAGER: Bold, rich and complex. The distinctive balance of spicy hops, slightly sweet roasted malts, and a smooth finish give Boston Lager its full-flavored taste. The unmistakable character of this brew began as our original and became an American classic.
OLD FEZZIWIG Like the character that inspired it, this spiced ale is warm, festive, and worthy of a celebration all its own. Its full body accompanies a deep malt character, with notes of sweet toffee and rich, dark caramel.
WINTER LAGER: For colder nights, lean on Winter Lager, a crisp bock with citrus and spices. The clementine orange aroma is especially refreshing during holiday meals and celebrations.
HOLIDAY WHITE ALE: Ah, the holidays. Full of friends, family, festive parties...and last-minute gifts and food mishaps. Whatever happens, this beer is your trusty plus one, smoothing things over with orange peel and holiday spices.
COLD IPA: Inspired by our Boston Winters, Cold IPA is fermented at colder temperatures for a fresh spin on the style. This beer has a balanced bitterness with a bold, burst of IPA hops. When winter hits, raise a cold one.
OAKED VANILLA PORTER: Complex and malty with a hearty, warming character, this Porter features notes of vanilla and oak, hints of coffee, and a touch of sweetness. O.V.P just might be your holiday party’s new M.V.P.
Truly Red, White and TRU
RED WHITE AND TRU MIX PACK
What happens when you take four iconic American summer flavors and combine them with some serious hard seltzer refreshment? You get the most patriotic pack of Truly ever. When the sun is shining, the flags are flying, and the beaches are open – it’s time to officially celebrate summer with the new limited-edition TRULY Hard Seltzer Red, White and TRU Party Pack! We’ve tapped our favorite flavors of summer to inspire the refreshing, easy drinking, lightly flavored goodness of this pack.
THE LINE UP
Cherry Pop, Blue Razz, Lemon Ice, and Peach Burst with ONLY 100 calories, 1g sugars, 2g carbs, Gluten Free and 5% Alc./Vol. AVAILABLE IN STORES NOW
National Bourbon Day is June 14th
Celebrate American’s “Native Spirit” on National Bourbon Day – June 14th with Barmen 1873 Bourbon the first ever bourbon by Coors Whiskey Co. With a nod to the year the Coors brewing legacy began (1873) Barmen is a 92-proof blend of straight bourbon whiskeys bottled in Bardstown, KY. Proofed with Kentucky water, Barmen delivers a complex flavor profile of caramel, vanilla, grilled peach, raisin, apple, traces of coffee and dark chocolate and even hints of dill and mint. It finishes with notes of ginger, cinnamon, and baking spice. The bourbon pays tribute to the Coors family’s long history of delivering quality beverages.
The brand found that nearly 30 percent of Banquet drinkers also drink whiskey and nearly 15 percent of those drinkers sip on bourbon. This gives the brand the great opportunity to connect two unique brands that represent the Coors legacy. Consumers are looking for flavor and quality and Banquet and Barmen together make the perfect pair.
Celebrate with Barmen 1873 Bourbon
NATIONAL AMERICAN CRAFT BEER WEEK
Attention indie beer lovers! It’s time to get ready for the official start of beer season, when temps rise, backyard grills heat up, taproom patios reopen, and lawn games get serious. Time to stretch your palate. Lift some pints. Get into shape for a fun, flavorful summer. Beer, we go! Leverage the biggest and best national beer week ever. May 15-21 is the week to galvanize beer lover support for small and independent U.S. breweries, providing a boost in excitement among the beer community as we head into spring!
What is American craft beer? An American craft brewer is a small and independent brewer who has an annual production of six million barrels of beer or less (approximately 3% of U.S. annual sales).
Why is it called craft beer? According to the Brewers Association, there are three attributes that define craft brewing – craft brewers are, by definition, small, independent, and traditional.
What are some of the most popular craft beers in America? Sierra Nevada Brewing Co., Dogfish Head Brewing Co., and Deschutes Brewery are a few of the most popular American Craft Beer’s we carry.
ZOA Has a NEW LOOK!
ZOA, the fast-growing energy drink backed by the one of the biggest movie stars in the world, is debuting a new look in 2023, a dramatic rebrand that includes brightly colored 12-ounce slim cans and two new flavors: Cherry Limeade and Strawberry Watermelon.
The move to colorful, 12-ounce slim cans is driven by consumer insights and represents another step in ZOA’s efforts to reach more consumers.
Transitioning into 12-ounce slim cans is a play to broaden Zoa’s consumer base, the package size “dominates: 12-ounce is where the business is.”.
The new can identity features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce. Each 12 oz serving features 160mg of natural caffeine and 90mg of Vitamin C (100% DV), offering consumers more ‘good-for-you’ energy than ever before. ZOA and ZOA+ pre-workout supplement offers unmatched hydration, immunity support and antioxidants, and a B-vitamin energy blend.
“ZOA was founded to positively energize the world, giving people the better-for-you boost they need to get more out of their lives,” says Dany Garcia, Co-Founder and Chief Visionary Officer. “ZOA proved to be one of the fastest growing energy drinks of 2022 surpassing our expectations of how quickly we could have an impact in this very competitive category. This campaign isn’t just about ZOA’s new look and feel, it’s about enhancing our deliverables to our ZOA consumer and setting the pace for what’s next.”
NEW Limited Edition Truly WONDERWORLD
NEW Limited Edition Truly WONDERWORLD is a refreshing new realm of flavor just waiting to be explored.
This pack contains four fresh, new flavors. With the first three, delight your senses with the fruit you see and a surprise twist as you crack open each can. The final one is a complete mystery to keep drinkers wondering for months to come.
Citrus Clouds
Tastes like: Lime with a hint of Lemon
Strawberry Breeze
Tastes like: Strawberry with a hint of Melon
Peach Drop
Tastes like: Peach with a hint of Mango
Wonder What? Our first ever limited - edition mystery flavor
Tastes like: Orange with a hint of Pineapple
Introducing Topo Chico Hard Seltzer
Introducing Topo Chico Hard Seltzer, the only hard seltzer inspired by the legendary taste of Topo Chico Mineral Water. Topo Chico Hard Seltzer delivers all the refreshment consumers love, made in the spirit of Topo Chico Mineral water, with added minerals for taste. This new hard seltzer is gluten-free and contains only 100 calories, 2g of sugar, and 4.7% alcohol by volume. Available in 4 unique flavors:
Tangy Lemon Lime: Surprise your taste buds with the tangy citrus flavor of lemon lime. Let the sparkling bubbles amplify the freshness while enjoying lemon’s subtle sweetness in a delicious spiked hard seltzer.
Tropical Mango: Gift the taste of exotic to your mouth with the ripe, floral notes of our Tropical Mango flavor. Get all bubbly with the legendary effervescence and enjoy a new level of freshness straight from the tropics.
Strawberry Guava: There’s nothing more refreshing than the combination of tangy guava and the juicy sweetness of fresh strawberries to create a hard seltzer with a crisp, clean taste.
Exotic Pineapple: Prepare your palate for a taste that will transport you to a remote tropical paradise. Let the ripe, sweet flavor of Pineapple reward your taste buds with an incredibly refreshing taste that’s out of the world.
