We employ more than 950 people who are committed to servicing thousands of customers across 25 counties in Wisconsin. Our team is known for dependability and service, always striving to build strong customer relations.
The company prides itself on providing customers with the industry’s leading service capabilities, including fast-response customer service, knowledgeable sales representatives and seamless ordering services.
Now in its fourth generation of ownership by the Frank and Rotter Families, Frank Beverage Group is firmly committed to enhancing their long-term partnerships with customers and suppliers. By continuing to deliver the highest caliber service and brand-building opportunities, the company is actively engaged in growth and excellence in their markets.
Frank Beverage Group is the parent company to four distinct but related distributors:
- Frank Liquor Company — Middleton, Wisconsin
- Frank Beer Distributors — Middleton, Wisconsin
- La Crosse Beverage — Onalaska, Wisconsin
- Beer Capitol — – Sussex, Wisconsin