NEW Limited Edition Truly WONDERWORLD

NEW Limited Edition Truly WONDERWORLD is a refreshing new realm of flavor just waiting to be explored.

This pack contains four fresh, new flavors. With the first three, delight your senses with the fruit you see and a surprise twist as you crack open each can. The final one is a complete mystery to keep drinkers wondering for months to come.

Citrus Clouds
Tastes like: Lime with a hint of Lemon

Strawberry Breeze
Tastes like: Strawberry with a hint of Melon

Peach Drop
Tastes like: Peach with a hint of Mango

Wonder What? Our first ever limited - edition mystery flavor
Tastes like: Orange with a hint of Pineapple

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Introducing Topo Chico Hard Seltzer

Introducing Topo Chico Hard Seltzer, the only hard seltzer inspired by the legendary taste of Topo Chico Mineral Water. Topo Chico Hard Seltzer delivers all the refreshment consumers love, made in the spirit of Topo Chico Mineral water, with added minerals for taste. This new hard seltzer is gluten-free and contains only 100 calories, 2g of sugar, and 4.7% alcohol by volume. Available in 4 unique flavors:

Tangy Lemon Lime: Surprise your taste buds with the tangy citrus flavor of lemon lime. Let the sparkling bubbles amplify the freshness while enjoying lemon’s subtle sweetness in a delicious spiked hard seltzer.

Tropical Mango: Gift the taste of exotic to your mouth with the ripe, floral notes of our Tropical Mango flavor. Get all bubbly with the legendary effervescence and enjoy a new level of freshness straight from the tropics.

Strawberry Guava: There’s nothing more refreshing than the combination of tangy guava and the juicy sweetness of fresh strawberries to create a hard seltzer with a crisp, clean taste.

Exotic Pineapple: Prepare your palate for a taste that will transport you to a remote tropical paradise. Let the ripe, sweet flavor of Pineapple reward your taste buds with an incredibly refreshing taste that’s out of the world.

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Small Brewery Sunday

2021 —Small Brewery Sunday, a holiday for beer lovers to show their support of local breweries on the Sunday after Thanksgiving, returns on Nov. 28.

Celebrate and Support America’s Small and Independent Brewers

Small Brewery Sunday is a day we make a point to support our local taprooms and brewpubs with our dollars. Because these small businesses can’t do it alone. They need us to step up and order a pint, fill a growler, and stock the fridge. Let’s heed their call! Inside, outside, or curbside … join us in supporting these main street businesses that give our hometowns their unique flavor.
In addition to a busy holiday shopping period, it is critical for consumers to support small businesses like craft breweries, and the impact breweries have on local economies. More than two-thirds of Americans live within 10 miles of a brewery, and in July 2021, the number of U.S. craft breweries reached an all-time high of 8,848 breweries nationwide. Despite the challenges brewers have faced since early 2020, small and independent breweries contributed $62.1 billion to the U.S. economy last year and provided more than 400,000 jobs, with nearly 14,000 directly at breweries and brewpubs.

“Small and independent brewers have proven to be incredibly resilient, and they’ve approached recent hardships as opportunities for innovation. When faced with new challenges, they found ways to pivot their business models to continue serving their local communities and loyal customers. With the return of on-premise visits and new breweries continuing to open, we’re confident in the recovery and future growth of the craft brewing industry,” said Bob Pease, president and CEO, Brewers Association. “This Small Brewery Sunday, we pledge our continued support and celebrate our strong and thriving community of small brewers and beer lovers.”

“We are encouraged to see Americans continuing to make conscious efforts to support small and locally owned businesses, and what better place to gather with family and friends this Thanksgiving weekend than at your local craft brewery?” said Ann Obenchain, marketing and communications director, Brewers Association. “Whether inside, outside, or curbside, we look forward to celebrating the brewing community while supporting local economies this holiday season.”

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BEVY LONG DRINK

Introducing Bevy Long Drink, a new, refreshing beverage inspired by a traditional Finnish cocktail called the Long Drink. This sparkling citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for a uniquely thirst-quenching beverage that’s perfect for any occasion. Sweet, tart and refreshingly packed with flavor, it’s Finland’s best kept secret!

What is a Long Drink?

Long drink is a pre-mixed traditional citrus cocktail that is served throughout Finland. This drink was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics that could be easily served in crowded bars and restaurants. Long Drink is a popular and growing alcohol category in Finland today.

Beer landscape is changing, younger shoppers are more impulsive and looking for new variety and flavors. Bevy is a unique cocktail inspired FMB that is designed for the younger, social drinker who is seeking the ultimate in flavor and refreshment.

The Long Drink - or Lonkero as it is known in Finland- was first created when the Finnish government commissioned a cocktail for guests attending the 1952 Summer Olympics. The country was preparing for many visitors, and they needed a drink that could be easily served in crowded bars and restaurants...hence, the Long Drink was born. Long Drink remains one of the most popular and growing BevAlc categories in Finland today.

Inspired by the national cocktail of Finland, our Bevy Long Drink blends citrus flavors with wild juniper berries for a refreshing new take on a Finnish classic. Sweet, tart, and packed with flavor, it might just be the secret to Nordic happiness.

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Introducing the New Gold Standard

Introducing the New Truly Iced Tea Hard Seltzer. Refreshing hard seltzer meets real brewed tea and fruit flavor for a drink that’s liquid gold. With only 100 calories, 1 g of sugar, 2 g of carbs and gluten free – this is a refreshing hard seltzer you can feel good about drinking. Part hard seltzer, part real brewed iced tea, all new flavor makes Truly Iced Tea Hard Seltzer a uniquely delicious and flavorful drink! The fresh, upfront fruit flavor is perfectly balanced with subtle sweetness and earthy black tea notes, delivering a crisp, refreshing finish. The lineup includes – Lemon Tea, Strawberry Tea, Raspberry Tea and Peach Tea. Look for these striking gold cans coming to a store near you very, very soon!

Click Here To Learn More

Taste Liquid Gold

Food & Beer Pairings

Beer and food have been enjoyed together for as long as beer has been around. This grain-based beverage makes it a food in and of itself, and the huge range of flavors, aromas and textures makes it a perfect match with nearly any kind of food. We have some suggestions on how you can easily match beers and foods that enhance one another.

For great beer and food pairings, several things must be considered. Below are some of the more important things to keep in mind:

- Contrast: To make an ideal pairing by contrast, you want to pick either a beer or a dish that has strong, dominant flavor, such as sweet, rich, or oily.
- Complement: Complementing flavors is the simplest way to make a delicious food and beer pairing. Match rich foods with beers that have a heavy, rich flavor, like stouts or porters.
- Cleanse: You can always use beer as a palate cleanser. This type of beer pairing is idea for dishes that have strong overpowering flavors.
- Avoid Overpowering Flavors: Keep in mind the levels of flavor in your food and beer. Some rich and flavorful beers can overpower certain types of foods.

Below is a guide you can reference to get an idea for beer and food pairings, these are general pairing suggestions. You can always create your own new and unique beer and food pairing.

- Light lagers: Spicy food, burgers, salads
- Wheat beers: Spicy food and fruity desserts
- India pale ales (IPAs): Steak, barbecue, and Mexican food
- Amber ales: Pizza, fried food, smoked pork
- Dark lagers: Pizza, burgers, hearty stews
- Brown ales: Sausage, sushi, fish
- Porters: Seafood, coffee-flavored desserts, game meats
- Stouts: Chocolate desserts, shellfish, Mexican food
For more Beer & Food pairing ideas, check out this Beer & Food Pairing Chart from The Brewers Association.

Beer & Food Pairing Chart

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INTRODUCING COORS SELTZER

A seltzer with a mission. A hard seltzer to stand for something bigger than itself and give consumers an easy way to give back to their environment.

A hard seltzer made with a mission to taste good and do good. Coors Seltzer is a hard seltzer rooted in a higher purpose to give back, making it easy for consumers to have positive impact on the world. Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people.

Coors Seltzer is a hard seltzer rooted in a social purpose to give back – making it easy for consumers to make a positive impact.

With each 12 pack of Coors Seltzer purchased, Molson Coors is committed to restoring 500 gallons of clean water to America’s rivers. Molson Coors is going to do this by donating $1 per case to Change the Course and their river initiatives. They project that in 1 year they will restore 1 Billion gallons of river water.

Research shows us that consumers are looking for companies like us to take a stand on social, cultural environmental and political issues that they care about and 91% of consumers are likely to switch to a brand that supports a good cause if the opportunity presents itself.

Generation Z, those consumers who are ages 21-24, and new to the legal drinking age, are specifically looking for brands that are making a positive impact.

Research shows that 85% of them expect businesses to have a positive impact on society and the environment.

And they, themselves, feel a responsibility to make a change and do their part to protect the environment. The good thing is, they are looking for brands to help them make that impact and they are making purchasing choices with that in mind.

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Welcome Eagle Park Brewing Co.

Eagle Park Brewing Company was founded by two brothers, Max & Jack Borgardt. Two brothers who love writing music and playing in a band together. Two brothers who absolutely love drinking beer together. Two brothers who started brewing in their garage.

If you respect beer as much as these two brothers do, then you’ve heard a lot of stories. A good story is the key ingredient to good beer. Eagle Park Brewing Company has been in the beer business since they tasted (legally, of course) the sweet, marvelous beverage that’s made from malted grain. They know the craft beer industry and they prove dedication and commitment to the consumer and the craft beer community through every pour, every toast and every taste.

We’re excited to welcome Eagle Park Brewing Company to our line of brews, for limited sales we will have both SET LIST IPA & LOOP STATION GOLDEN ALE available in our market. LOOP STATION GOLDEN ALE is brewed with hints of Agave Nectar, Lime Peel and Sea Salt, this refreshingly addictive beer is sure to be your jam! SET LIST IPA is brewed to get your through your set in one piece, SET LIST IPA has a hop forward flavor profile of citrus, tropical fruit and hints of pine.

As the boys at Eagle Park increase production over the next few weeks, we will be able to supply more and more retailers with these two delicious brews.

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SUFFERFEST #WILLSWEATFORBEER

WHO IS SUFFERFEST?
Sufferfest Beer Company is a woman founded certified B Corporation who crafts beer inspired by those who aspire to live healthy, active lifestyles. We are the pioneer of purpose-brewed craft light beer made with exotic ingredients that add flavor complexity. Our flagship beer, Repeat, is a 95-cal, 5 carb Kolsch with added bee pollen. Other ground breaking, finish lines beers include a 135-cal, coffee and coconut water stout, and a refreshing 175-cal pale ale with sea salt and black currant.

WHAT IS SUFFERFEST ALL ABOUT?
Sufferfest Beer Company is craft beer reimagined. It celebrates active, healthy, and passionate humans with consciously crafted beers that all feature something special and generally have reduced calories, carbs and gluten. Inspired by strong women, athletes and adventurers, our beers are purpose-brewed for those who go the extra mile, and those who aspire to be like them, to celebrate those finish line moments.

THE WHY?
Sufferfest was founded to satisfy the need for the perfect finish line beer —something that spoke to active and healthy consumers who cared about what they put into their bodies. At a time where “better for you” food options are crowding the shelves, the “functional beverage” category continues to lead as the fastest growing sub-category. We soon learned that there was an even larger audience who aspired to reach their own finish lines and that our decidedly different recipes and refreshing taste profiles gave them a smarter, more refreshing alternative to domestic light beer and higher alcohol craft options.

#WILLSWEATFORBEER
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Titletown Brewing Company Honored at NBWA Convention

Las Vegas, Nev. – The National Beer Wholesalers Association (NBWA), which represents America’s 3,000 independent beer distributors across the country, is pleased to present the NBWA Brewer Partner Marketing Innovation Award to Titletown Brewing Company of Green Bay, Wisc. Now in its third year, the Brewer Partner awards recognize brewers for building strong partnerships, providing valuable education and growing their brands through supportive partnerships with beer distributors.

“It’s great to see the relationships Titletown Brewing Company has built with its distributors,” said NBWA President & CEO Craig Purser. “Together, Titletown is no longer just a cozy little spot to have a beer in Green Bay. This brewer is doing some really innovative things and making pretty big waves throughout Wisconsin.”

Titletown Brewing Co. recently changed to a brewery with statewide capabilities after 20 years as an 1,800 barrel per year brewpub. Since making the conversion two and one-half years ago, it now produces 7,500 barrels per year.

Its primary focus was on growing its brand in local markets once it entered distribution. Sponsorships of local farmers’ markets, festivals and tap takeovers resulted in going from zero to more than 30,000 cases of distributed beer in Titletown’s first two years in Green Bay.

The combination of rapid statewide growth through distributors, renovation of old historic buildings in Green Bay and rebranding led to Titletown Brewing Co. winning the Best Brewpub in America, not one year but two, from the USA Today's People Choice Awards.

“The selection of a network and development of a distribution strategy was a challenging process,” said Jim Kratowicz, CEO of Titletown Brewing Company. “We have a great product, a great brand story and tremendous upside; however, we would not be where we are today without the advice, guidance and partnership of our distributors.”

Bell’s Brewery of Kalamazoo, Mich., was honored as NBWA’s 2017 Brewer Partner of the Year and Catawba Brewing Company of Morganton, N.C., was recognized with the Brewer Partner Sales Execution Award. The awards were announced during NBWA’s 80th Annual Convention and Trade Show at Caesar’s Palace in Las Vegas, Nev.