Frank Beverage Group

Bring the Cheers to the party this season with the Sam Adams Beers for Cheers holiday variety pack. Filled with a flavorful and intriguing mix of winter beer styles it’s perfect for the holiday office or family get together.

BEERS FOR CHEERS 2023 BEER LINEUP

BOSTON LAGER: Bold, rich and complex. The distinctive balance of spicy hops, slightly sweet roasted malts, and a smooth finish give Boston Lager its full-flavored taste. The unmistakable character of this brew began as our original and became an American classic.

OLD FEZZIWIG Like the character that inspired it, this spiced ale is warm, festive, and worthy of a celebration all its own. Its full body accompanies a deep malt character, with notes of sweet toffee and rich, dark caramel.

WINTER LAGER: For colder nights, lean on Winter Lager, a crisp bock with citrus and spices. The clementine orange aroma is especially refreshing during holiday meals and celebrations.

HOLIDAY WHITE ALE: Ah, the holidays. Full of friends, family, festive parties...and last-minute gifts and food mishaps. Whatever happens, this beer is your trusty plus one, smoothing things over with orange peel and holiday spices.

COLD IPA: Inspired by our Boston Winters, Cold IPA is fermented at colder temperatures for a fresh spin on the style. This beer has a balanced bitterness with a bold, burst of IPA hops. When winter hits, raise a cold one.

OAKED VANILLA PORTER: Complex and malty with a hearty, warming character, this Porter features notes of vanilla and oak, hints of coffee, and a touch of sweetness. O.V.P just might be your holiday party’s new M.V.P.

Celebrate American’s “Native Spirit” on National Bourbon Day – June 14th with Barmen 1873 Bourbon the first ever bourbon by Coors Whiskey Co. With a nod to the year the Coors brewing legacy began (1873) Barmen is a 92-proof blend of straight bourbon whiskeys bottled in Bardstown, KY. Proofed with Kentucky water, Barmen delivers a complex flavor profile of caramel, vanilla, grilled peach, raisin, apple, traces of coffee and dark chocolate and even hints of dill and mint. It finishes with notes of ginger, cinnamon, and baking spice. The bourbon pays tribute to the Coors family’s long history of delivering quality beverages.

The brand found that nearly 30 percent of Banquet drinkers also drink whiskey and nearly 15 percent of those drinkers sip on bourbon. This gives the brand the great opportunity to connect two unique brands that represent the Coors legacy. Consumers are looking for flavor and quality and Banquet and Barmen together make the perfect pair.

NEW Limited Edition Truly WONDERWORLD is a refreshing new realm of flavor just waiting to be explored.

This pack contains four fresh, new flavors. With the first three, delight your senses with the fruit you see and a surprise twist as you crack open each can. The final one is a complete mystery to keep drinkers wondering for months to come.

Citrus Clouds
Tastes like: Lime with a hint of Lemon

Strawberry Breeze
Tastes like: Strawberry with a hint of Melon

Peach Drop
Tastes like: Peach with a hint of Mango

Wonder What? Our first ever limited - edition mystery flavor
Tastes like: Orange with a hint of Pineapple

2021 —Small Brewery Sunday, a holiday for beer lovers to show their support of local breweries on the Sunday after Thanksgiving, returns on Nov. 28.

Celebrate and Support America’s Small and Independent Brewers

Small Brewery Sunday is a day we make a point to support our local taprooms and brewpubs with our dollars. Because these small businesses can’t do it alone. They need us to step up and order a pint, fill a growler, and stock the fridge. Let’s heed their call! Inside, outside, or curbside … join us in supporting these main street businesses that give our hometowns their unique flavor.
In addition to a busy holiday shopping period, it is critical for consumers to support small businesses like craft breweries, and the impact breweries have on local economies. More than two-thirds of Americans live within 10 miles of a brewery, and in July 2021, the number of U.S. craft breweries reached an all-time high of 8,848 breweries nationwide. Despite the challenges brewers have faced since early 2020, small and independent breweries contributed $62.1 billion to the U.S. economy last year and provided more than 400,000 jobs, with nearly 14,000 directly at breweries and brewpubs.

“Small and independent brewers have proven to be incredibly resilient, and they’ve approached recent hardships as opportunities for innovation. When faced with new challenges, they found ways to pivot their business models to continue serving their local communities and loyal customers. With the return of on-premise visits and new breweries continuing to open, we’re confident in the recovery and future growth of the craft brewing industry,” said Bob Pease, president and CEO, Brewers Association. “This Small Brewery Sunday, we pledge our continued support and celebrate our strong and thriving community of small brewers and beer lovers.”

“We are encouraged to see Americans continuing to make conscious efforts to support small and locally owned businesses, and what better place to gather with family and friends this Thanksgiving weekend than at your local craft brewery?” said Ann Obenchain, marketing and communications director, Brewers Association. “Whether inside, outside, or curbside, we look forward to celebrating the brewing community while supporting local economies this holiday season.”